This client had been chosen to appear on the Today show for a “mompreneur” contest. The rules of the contest only gave her one shot to win. There was only one day allotted for voting.
The winner was to be chosen through votes on Social Media platforms. The client was not a nationally known brand and did not have a national following.
Our team initiated an aggressive Social Media campaign. Covering all the streams, we used grassroots marketing efforts, influencers, paid to advertise, and cross-promotion.
Our Client won the award on the Today Show! She then developed a lucrative and ongoing relationship with QVC, eventually appearing on Shark Tank and winning an investment bid.