15 Jan The Remarkable Guide: How To Plan For A Website Redesign
It’s a new year and updating your digital assets and website may be on your 2021 wish list.
How Does One You Know if Their Website Needs a Redesign?
Before anything, answer these three questions when deciding whether or not to redesign a website:
- Does the design look outdated?
- Are your conversions/sales decreasing?
- Have you received complaints about user experience or design-related issues?
If you answer yes to any of those questions, a website redesign is necessary.
A new website can do great things for your business, from improving your reputation to driving more leads and sales.
Taking on the task of redesigning your website doesn’t have to be stressful. Review these Website Redesign Checklist before you get started, and your entire process will be smoother.
Website Redesign Checklist
Audit Your Current Website
One of the most time-consuming steps to prepare for a website redesign is evaluating all of your current content to decide what to keep — and what to let go of.
Start by understanding all of the content you’ve got on the site now. You need to think about how many pages you currently have and whether not you need to keep them, add new ones, and how many of those will need updating.
Research Other Sites You Like
Do your research on your competitors, others in your industry, and non-industry related websites that you like. Being able to share examples will make it easier to get on an equivalent page as your web development team.
The websites mentioned above feature portfolios and designs from hundreds of different graphic designers.
You’ll find tons of design inspiration, whether you’re looking for websites, graphics, infographics, videos, and more.
Map out the Navigation
Mapping out your navigation doesn’t need to be stressful. There are several online applications to assist you in visually laying out your sitemap. It’s important that you have one. It helps you and your entire team know how visitors will find information on your website. Staying on the same page and seeing it visually worked out can make all the difference in making your website easy to use and find information.
Understand What Platform To Use
There are a lot of options when it comes to building your website, and choosing the right platform can be tough—after all, it’s the very foundation for everything else you do for it.
While we work primarily with WordPress CMS, an excellent open-source web platform with a large user community, you can build your website on any platform available. Some common platform you can use includes HubSpot CMS, Wix, Squarespace, and Shopify.
The best way to pick a web platform is to create a list of requirements that your business, marketing, and customer need.
Website mockups will show you the layout and the look of your site. Mockups are just flat images that can’t be interacted with but look like a screenshot of a website landing page.
They should be used as a way to communicate design ideas back and forth, and after it’s been finalized, then you can develop the website.
We hope you feel informed and ready to start your prep work and move toward kicking off your new business website.
Our process is proven and has guided small businesses through the planning, design, and launch of beautiful and effective sites. Need help getting started? Send us an email at firstname.lastname@example.org and let’s chat!